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Obesity is a world wide epidemic.
Prevention is the key: Cheaper and more effective than any other solution.
Who will be your target market and customer with an obeisty prevention product?
Depends on your product, I think for maximum profit efficancy the most money to be made on obesity prevention is not actual fat people but people afraid of being fat, as they are more likely to spend money. You want people who were thin in high school but have since put on weight so they know it is possible. Well, obese people who have always been obese have learned to with it
I don't know what type of product you have but prevention would start with healthy eating habits in the home. The excess consumption of high fructose corn syrup, sugar, convenience foods, and a culture that celebrates dining out makes obesity prevention very difficult.
I'm sorry, but obesity is perpetuated by a lot of enabling by family and society. I am aware of 500 pound plus individuals who could not get out of their home but maintain or gain weight. It's not like they went for a walk and got 10 Happy Meals. Someone supplied them with the food. As long as such "behavior" is rewarded, we are not in a position to revverse obesity trends.
Sounds like the core meaning of obesity, based on your product; is more about proper meal prepping and nutritional timing. I hope I understood that. So my only question is how would define obesity and why would you and/or business want to prevent it?
For me, I agree with you that obesity is a worldwide issue and it would take any company a long while to reverse obesity as it's primary solution. If I were creating some in-house, consumer product I would look at the long-term, specific results. One is the prevention as well as the decrease in obesity in the most known parts of the nation where that state has to say 50% of the general population suffering from a real obesity epidemic.
But my main solution (WHY) would be to start at my own personal cure. Obesity comes first or is obesity a side-effect?
I would look at mental health, Inflammation, activity as my top three and based on my research and what your background is, go from there and find a short-term solution that aligns with decrease obesity in time.
Obesity is generally caused by consuming more calories – particularly those in fatty and sugary foods – than you burn off through physical activity. The excess energy is stored by the body as fat.
Obesity is an increasingly common problem because for many people modern living involves eating excessive amounts of cheap, high-calorie food and spending a lot of time sitting down, at desks, on sofas or in cars.
Balanced diet and balanced way of living is the key to reducing the obesity level and having control over our own destiny.
I reaize this is a complex issue and one tied to socioeconomic status and felt needs. My opinion, therefore, may seem insensitive and unwelcome in this intercahnge. Nevertheless, at least in the United States, there is a disconnect between behavior/status and consequences. When there are no personal consequences of behavior/status and costs of health care, there are no incentives beyond self-interest/destruction to modulate the ratio of calories taken in and burned. Education may help, but I believe obesity is in part a moral issue. Individuals' behavior affect every one else in society and should be considered accordingly. Is there no shame? Is it OK for me top drive drunk? Once upon a time, obesity was considered abberant (granted, not always appropriately). Today obesity is accepted as just another condition.
What needs to be established is why The Obesity Epidemic is occuring globally. So it is not just one culture (you own culture) but it is a diverse array. Of course there are multiple factors/drivers that are involved. Here are some examples:
- Sedentary lifestyle. Kids are are about as active as 60 year olds in recent reports.
- Large serving sizes (greatly increased in recent decades)
- Increased consumption of processed foods
- Eating out vs cooking at home
All of these play a role BUT are they the main drivers in the GLOBAL EPIDEMIC? If you travel enough you will see that all do not apply, or not as much as they do in the USA which is sadly leading the way. That leads us to the obvious conclusion, that is there is soemthing missing in the equation. Something that is operating globally to produce this outcome. What is that missing piece of the puzzle? It is the fat drugs - which are antibiotics.
Society adopted the widespread use of antibiotics at the time when the obesity epidemic started. And if you are old enough or red back to the original instructions they were sued in both kids and farm animals to promote growth. In the meat industry the use of antibiotics as Growth Enhancers is so widepread that it dwarfs clinical use. But guess what we get them on the back side when we eat the meat. How do they create obesity? By causing a dysbiosis - altered microbiome that affects metabolism, nutrient absorption/utilization and systemic inflammation.
I will provide some additional links for additional review and information, but the essence of commerce is that you will not get a remarkably beneficial product until you include a primary focus on correcting the dysbiosis. Indeed based on results with curing C. difficile infections in hospital the easiest and most cost effective way will be to do fecal transplantations, where you adopt the microbiome of a lean person.
So to combat obesity, globally, you must include a central correction of a disturbed gut bacterial flora. Without that, the core driver remains and you will not get optimal results.