Question in: Food Nutrition technology and trends in Consumer Behavior

Obesity Prevention


Obesity is a world wide epidemic.
Prevention is the key: Cheaper and more effective than any other solution.
Who will be your target market and customer with an obeisty prevention product?

Obesity Management
Obesity Prevention
Obesity/Weight Management
Nutritional Counseling
Nutrition Education
Diet Planning
Weight Management
Parenting Issues
Child Development
Parenteral Nutrition
Dror Tamir
13 days ago

11 answers


Be more specific about the nature and cost of the product and I can comment.

Janice E. Thompson, Ph.D.
13 days ago
The basic concept is to provide consumers the basic information to plan a healthy meal including meal times, food groups and foods recommendations and portion control in a very simple and intuitive way and at a one-time cost of up to $20 - Dror
Unless the program includes some kind of tool, like a fun portion measurer for kids , or some kind of service , like a personal consult, I don't think there is a market to sell it. This kind of information is already available for free. Possibly the market is to get a company to sponsor it in exchange for branding it. - Janice E.
It's an interesting comment. The product is a consumer good physical product and it is so simple it takes parents seconds to plan a healthy meal without any consultant or or looking up their phone/laptop - Dror
Strongly recommend some kind of focus group or in-home test to demonstrate potential. Gut instinct is that if it can be a fun teaching tool for kids that parents will be more interested. For example, a kid-fun scoop that shows how much veggies must be consumed in order to "win". Would no doubt have a secondary benefit of teaching parents. - Janice E.
You are right. We already did clinical trials proving the product has significant impact on children's eating habits. The next challenge is marketing and your suggestion may help us. Thanks! - Dror

The target should be mothers of young children, since they control to a large extent what the family eats (or is available to eat). Once kids hit grade school, peers become highly influential, so good habits early are critical.

Michael Fruhling
10 days ago
I agree. Thank you. - Dror

Middle aged western europeans. We need thd most help!

Lee Reece
13 days ago
Right. But don;t you already suffer from obesity? My question was about prevention. - Dror

Depends on your product, I think for maximum profit efficancy the most money to be made on obesity prevention is not actual fat people but people afraid of being fat, as they are more likely to spend money. You want people who were thin in high school but have since put on weight so they know it is possible. Well, obese people who have always been obese have learned to with it

Seth Stinehour
13 days ago
Interesting observation. Thanks. How about parents that are worried about their children being fat? - Dror
For regulatory, medical, and ethical reasons its difficult to target children, unless we are talking about just an educational program. - Janice E.
How about targeting their parents? - Dror

I don't know what type of product you have but prevention would start with healthy eating habits in the home. The excess consumption of high fructose corn syrup, sugar, convenience foods, and a culture that celebrates dining out makes obesity prevention very difficult.

Jamie Feit
13 days ago
Right! Thanks! - Dror
I agree with Jamie. Beyond her comments, portion size is also often a problem as it encourages overeating. Getting people to eat on smaller plates could be a very simple and effective portion control strategy. - Michael

I look forward to hearing more about your product!

Jamie Feit
13 days ago
Thanks! check out - Dror

I'm sorry, but obesity is perpetuated by a lot of enabling by family and society. I am aware of 500 pound plus individuals who could not get out of their home but maintain or gain weight. It's not like they went for a walk and got 10 Happy Meals. Someone supplied them with the food. As long as such "behavior" is rewarded, we are not in a position to revverse obesity trends.

Richard Bohannon
12 days ago
Indeed. However trying to solve all at once may be challenging for a single company. - Dror

Sounds like the core meaning of obesity, based on your product; is more about proper meal prepping and nutritional timing. I hope I understood that. So my only question is how would define obesity and why would you and/or business want to prevent it?

For me, I agree with you that obesity is a worldwide issue and it would take any company a long while to reverse obesity as it's primary solution. If I were creating some in-house, consumer product I would look at the long-term, specific results. One is the prevention as well as the decrease in obesity in the most known parts of the nation where that state has to say 50% of the general population suffering from a real obesity epidemic.
But my main solution (WHY) would be to start at my own personal cure. Obesity comes first or is obesity a side-effect?
I would look at mental health, Inflammation, activity as my top three and based on my research and what your background is, go from there and find a short-term solution that aligns with decrease obesity in time.

great question~

Richard Chamberlin
9 days ago
Thank you for the insights! - Dror

Need to understand product concept, targeted benefits and potential MSRP. In the US I would focus on the mid West / central US vs. the coasts.

Robert Fisher, Ph.D.
4 days ago

Obesity is generally caused by consuming more calories – particularly those in fatty and sugary foods – than you burn off through physical activity. The excess energy is stored by the body as fat.
Obesity is an increasingly common problem because for many people modern living involves eating excessive amounts of cheap, high-calorie food and spending a lot of time sitting down, at desks, on sofas or in cars.
Balanced diet and balanced way of living is the key to reducing the obesity level and having control over our own destiny.

Kiril Gelsinov MSc
2 days ago

I reaize this is a complex issue and one tied to socioeconomic status and felt needs. My opinion, therefore, may seem insensitive and unwelcome in this intercahnge. Nevertheless, at least in the United States, there is a disconnect between behavior/status and consequences. When there are no personal consequences of behavior/status and costs of health care, there are no incentives beyond self-interest/destruction to modulate the ratio of calories taken in and burned. Education may help, but I believe obesity is in part a moral issue. Individuals' behavior affect every one else in society and should be considered accordingly. Is there no shame? Is it OK for me top drive drunk? Once upon a time, obesity was considered abberant (granted, not always appropriately). Today obesity is accepted as just another condition.

Richard Bohannon
2 days ago

Have some input?