Question in: Lifesciences

Consumer Insights in Life Sciences


Ideas come from everywhere. How can large healthcare and lifesciences (pharma) organizations, those needing to meet regulatory requirements, achieve creative and innovative solutions in business units to ensure engagement considering consumer insights? How does technology support this process?

Engagement Management
Consumer Insight
Life Sciences
Vera Rulon
11 days ago

2 answers


If I understand the question correctly, they currently do this via online portals that they sponsor, along with tools like Convetit.

Michael Fruhling
11 days ago
Yes they do. In my previous role we also brought in patients/consumers for innovation workshops, and created mobile tools to help management diseases. My question related to not only rebuilding trust (engagement) but also helping people take action on their health. - Vera 11 days ago

Vera, ideas do come from everywhere, however uncovering them requires a considered and strategic approach. A well structured consumer/patient/target group insights program would apply creative and iterative learning techniques to well defined business needs and questions to arrive at innovative solutions.
Fundamentally you need to get your commercial and development teams to interact with their target groups in an open and curiosity-led manner, applying their understanding of the business and its challenges to the "reality" of the treatment situation.

Giles Catcheside
11 days ago

Have some input?