Is it possible that a pattern of online behavior on an insurer web site is a suitable proxy for predicting the purchase of life insurance instead of demographic characteristics and prior purchases?
Big data analytics
suresh sood 11 days ago
The only way to find out is to use a predictive analytics engine that measure conversions AND demographics. They all will contribute, so the question is not "instead of", but rather "with". GreenRope is a CRM with this capability built into it.
Lars Helgeson 11 days ago
There has been a lot of work done on using online behavior as indicators of "customer intent". So I expect that it would apply in the insurance market. One company, Navistone, is using the online behavior to deliver custom content.