suresh sood

Data Scientist @ Chartered Accountants Australia and New Zealand


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menu Summary

Suresh brings rare blend of hands on experience educating C-level executives on disruptive technologies and processes creating business transformation and new revenue opportunities.

His primary focus is generating big data from connecting with social things (people/places/objects) and transforming customer relationships simultaneously impacting cost and delivery of products and service.
Pioneer in word of mouth working closely with Wotif at early stage when traditional media investment limited. He develops Indian and Chinese market entry strategies for new Australian based online service providers in education services, travel and loyalty management.
As Senior Vice President Business Development with TIBCO Finance (Reuters acquisition) Suresh was instrumental in working on real time systems with Standard Chartered Bank in Singapore and Hong Kong. He directly contributed to $100M+ of value in new innovative online services across Asia including Australia, China, India, Singapore and Thailand.

Suresh is key instigator leading the embracement of disruptive technologies and big data marketing in curriculum development and executive education at University of Technology in Sydney (UTS) since 1995.

Suresh shapes markets and opportunities through his thought leadership, advanced technology prototyping, co-authoring books and articles while making game changing conference presentations and leading thought provoking workshops. Graduating in BSc (Hons) Physics from London University, he holds a MBA and PhD in social media analytics marketing from UTS. Past visiting fellow, Faculty of Business, UTS, part time lecturer and Co-director/founder of Complex Systems Research Centre (CSRC) exploring trends and patterns in big data using visualisation techniques. Suresh conducts popular social media marketing courses embracing growth hacks in the southern hemisphere with over 3,500 executives attending and frequently lectures on disruptive technologies including social big data.

Specialties: Social Media Marketing Practice, Social Network Analysis, Business Development, Customer Transformation and Organisational Change.

work Experience

Data Scientist @

Chartered Accountants Australia and New Zealand

September 2015 - Present

Data Scientist and key instigator of the "predictive accountant" helping take from vision to reality the innovative CA Kairos program and collaboration with Microsoft to develop a predictive analytics and big data solution for chartered accountants.

Senior Vice President, Global Marketing & Head of Consulting

Smart Dove Co., Ltd

November 2014 - Present

Help conceive and globally market truly awesome Internet of things products making heavy use of big data analytics and expert systems with Apache Spark. For example, the smart sandbag (patented), beacon wayfinding technology and recommender systems. Working with an amazing China team of data scientists and programmers over Skype, email, Slack and face to face. Providing leadership for social media marketing and growth hacking using big data discovery techniques. Merging the online and offline world for consumers and businesses with exciting projects.

Advisor Customer Experience Innovations

Hypex Ltd

February 2015 - Present

Establishing Customer eXperience Innovations (CXI) as a mean,lean division of a 30 year old tech company transforming consumer networks at home and out of home. This includes generation of big data analytics from Internet of Things infrastructure delivering branded customer experiences via integrating HTML 5 set top boxes and beacon technologies. Building out new generation of theatre analytics. Partnering Hypex as a key distribution partner with Smart Dove out of China.

Advisor - VP Sales


March 2015 - Present

Spending my 10 per cent time with Silicon Valley buddies (Software Developer Inc.) as member of global team reaching out to UK entrepreneurs, startups and enterprises helping propel concepts to reality through Silicon Valley innovative design, app development and growth hacking.

Business Development & Adjunct Academic Big Data

UTS: Advanced Analytics Institute

August 2012 - Present

Led business development and project management of advanced analytics (big data) marketing projects with major brand owners Dulux and Microsoft as well as State Government. Analytics work included thought leadership of a predictive student dashboard for University of Technology, Sydney and a social media marketing dashboard using Instagram data for the Works agency. Technologies include R, Hadoop, MongoDB, Neo4j and machine learning recommendation. Preferred architecture for data at scale Teradata Aster and supporting TIBCO technology.
Continuing engagement with AAI Masters students integrating big data sources including social media and online data with traditional business information. Serving as Adjunct Academic UTS and Global Consultant in Big Data lecturing and running investigations using Hadoop and Spark.

PhD Co-Supervisor

University of Technology, Sydney

November 1999 - Present

Co-supervise students undertaking studies of:
Smoking cessation expert systems
Traditional knowledge business models (,
Patterns of Student Entrepreneurship (
Leadership and innovation (
Lean Six Sigma (
Facebook new product development initiatives (

Domains of experience:

Business Development
Change Management
Social Media Marketing
Thought Leadership
Management Consulting
Social Network Analysis
Business Strategy
Data Analysis
IT Strategy
Social Media
Competitive Analysis
Business Planning
New Business Development
Enterprise Software
Project Management
Market Research
Enterprise Architecture
Knowledge Management
Proposal Writing
Data Mining
Strategic Partnerships
Public Speaking
Customer relationship management (CRM)
Business-to-Business (B2B)
stars Convetit Experience

Recent Open Board Activity:


Asked a question on the "Insurance" Open Board

Life Insurance
Home Insurance
Insurance Law
Claims Management
Insurance Regulatory
Auto Insurance
Auto Insurance Modeling
Online Marketing
Performance Management
Property & Casualty Insurance
Big data analytics