Michael Fruhling

Helping companies to solve their new product development challenges.

Expert status:

12 month points:

Total points:

Active Participant
540
644
Awards earned
0
Gold
0
Silver
1
Bronze
menu Summary

Since 2004, we have helped our clients to identify attractive new product opportunities and to source the performance technologies that make them possible.

Our clients include: Procter and Gamble, Unilever, Amway, Bayer Consumer Care, Beiersdorf, Tupperware, Pfizer Consumer Healthcare, Reckitt Benckiser, and numerous others.

Visit www.bfsinnovations.com

Connecting You With The Right Solutions.

work Experience

Owner

BFS Innovations, Inc.

October 2004 - Present

Technology scout (including cross category applications), new business opportunity Identification, new business development services for Fortune 500 consumer packaged goods clients.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Advisory Board Member

Rutgers University

February 2017 - Present

Advisory Board Member for Rutgers Design Thinking Program

Head of New Business Development

Bath and Body Works

April 2000 - August 2004

Led company's efforts to develop and implement external partnerships, reporting to CEO. Established technology licensing programs with Procter and Gamble, marketing relationship with American Girl and business relationship with Dr. Patricia Wexler.

Owner

BFS Innovations, Inc.

October 2004 - Present

We identify and source technology and product solutions for B2C and B2B clients to help them create new business opportunities and to accelerate product design and commercialization.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Instructor of Consultative Selling capstone course.

stars Convetit Experience
04/2017 - 05/2017

Participated on an Advisory Board on

11/2016 - 02/2017

Participated on an Advisory Board on

#Fast-Moving Consumer Goods (FMCG) #Internet of Things (IoT) #CPG (Consumer Packaged Goods) #UI / UX #Software Development #IOT #Packaging #Packaging and concepts #Consumer Experience #Consumer experience design #Consumer Experience Strategy #Consumer Experiences #Smart Packaging

06/2015

Participated on a Sprint on

Shifting Towards Consumer-First Product Development