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CONVETIT FACILITATOR

Michael Fruhling

We provide attractive technology and product solutions for our fast moving consumer goods clients.

Awards earned

0

1

2

8

Level:

12 month points:

Total points:

Knowledge Creator
3719
4271
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  • Focus

    Contributions are valued by peers

  • Accountability

    Thoroughly contributes in all areas

  • Sense of Urgency

    Consistently responds in a timely fashion

  • Team

    Frequently supports and responds to peers

Skill demonstrated on Convetit

Product Development
Consumer Product Design
Consumer Goods
New Business Development
Open Innovation
Consumer Behavior
Negotiation
Consumer Products
Product Innovation
Consumer Behaviour
Competitive Analysis
Marketing
Customer Insight
Cross-functional Team Leadership
Product Marketing
Strategic Planning
Innovation Management
Training
Commercialization
Strategy
Leadership
Retail
Personal Care
Start-ups
Pricing
Brand Development
P&L Management
FMCG
Packaging
Marketing Strategy
Brand Management
Marketing Management
Market Planning
Entrepreneurship
Market Analysis
Market Research
Merchandising
Segmentation
Business Planning
Brand Architecture
Strategic Partnerships
Recruiting
Product Launch
International Business
Marketing Research
E-commerce
Strategic Thinking
Business Strategy
International Marketing
B2B
Product Management
Sales Operations
menu Summary

Since 2004, we have helped our clients to identify attractive new product opportunities and source the performance products and technologies that make them possible.

Our clients include: Procter and Gamble, Unilever, Amway, Bayer Consumer Care, Beiersdorf, Tupperware, Pfizer Consumer Healthcare, Cotton Council International, and numerous others.

Visit www.bfsinnovations.com

Connecting You With The Right Solutions.

work Experience

Owner

BFS Innovations, Inc.

October 2004 - Present

Technology scout (including cross category applications), new business opportunity Identification, new business development services for Fortune 500 consumer packaged goods clients.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Advisory Board Member

Rutgers University

February 2017 - Present

Advisory Board Member for Rutgers Design Thinking Program

Head of New Business Development

Bath and Body Works

April 2000 - August 2004

Led company's efforts to develop and implement external partnerships, reporting to CEO. Established technology licensing programs with Procter and Gamble, marketing relationship with American Girl and business relationship with Dr. Patricia Wexler.

Owner

BFS Innovations, Inc.

October 2004 - Present

We identify and source technology and product solutions for B2C and B2B clients to help them create new business opportunities and to accelerate product design and commercialization.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Instructor of Consultative Selling capstone course.

Managing Director

Elemence

January 2018 - Present

I lead business development for our practice. Visit: www.elemence.net

Lectuer

The Ohio State University - Fisher College of Business

March 2018 - Present

Teach Innovation Practice to MBA students

Managing Director

Elemence

February 2018 - Present

Lecturer

The Ohio State University Fisher College of Business

February 2018 - Present

Lecturer for graduate MBA candidate students in "Innovation Practice".


Domains of experience:

Product Development
Consumer Product Design
Consumer Goods
New Business Development
Open Innovation
Consumer Behavior
Negotiation
Consumer Products
Product Innovation
Consumer Behaviour
Competitive Analysis
Marketing
Customer Insight
Cross-functional Team Leadership
Product Marketing
Strategic Planning
Innovation Management
Training
Commercialization
Strategy
Leadership
Retail
Personal Care
Start-ups
Pricing
Brand Development
P&L Management
FMCG
Packaging
Marketing Strategy
Brand Management
Marketing Management
Market Planning
Entrepreneurship
Market Analysis
Market Research
Merchandising
Segmentation
Business Planning
Brand Architecture
Strategic Partnerships
Recruiting
Product Launch
International Business
Marketing Research
E-commerce
Strategic Thinking
Business Strategy
International Marketing
B2B
Product Management
Sales Operations
stars Convetit Experience

Since 07/2018

Participating on a Discovery Board on

Fortune 500
Innovation Management
Strategic Partnerships
Innovation
Disruptive Technologies
Technology Development

05/2018 - 07/2018

Participated on a Discovery Board on

Orthopedic
Orthotics & Prosthetics
Orthotics
Insole Design
Podiatry
Footwear
Orthotic design and manufacture

03/2018 - 07/2018

Participated on a Discovery Board on

Packaging Design
Ergonomics
AARP Marketing
Aging Population
Ergonomic Design
Disabilities

04/2018 - 06/2018

Participated on a Discovery Board on

Athletic Apparel
Athleisure
Textiles
Fabrics
Sportswear
Sportswear Design
Smart Clothing
Texile industry
Apparel Manufacturing

06/2018

Participated on a Sprint: "Improving Alzheimer's Treatments & Innovation"

03/2018 - 06/2018

Participated on a Discovery Board on

Intellectual Property Strategy
Monetization
Competency Management
Licensing
Innovation Development
Innovation Management
Patent Strategy
Research Management
Innovation
Ideation & Innovation

Since 03/2018

Participating on a Discovery Board on

Performance Management
Performance Improvement
Ecosystem Development
Partnerships
Product Development
Ecosystems
Life Style Management
Lifestyle Management
Lifestyle Brands

Since 03/2018

Participating on a Discovery Board on

Performance Management
Performance Improvement
Ecosystem Development
Partnerships
Product Development
Ecosystems
Life Style Management
Lifestyle Management
Lifestyle Brands

12/2017 - 02/2018

Participated on a Discovery Board on

Hair Care
Beauty Industry
Hair Styling
Hair Care Technology Devleopment
Shampoo
Conditioners

Since 02/2018

Facilitated on a Discovery Board

04/2017 - 05/2017

Participated on a Discovery Board

Since 04/2017

Facilitated on a Discovery Board on

Whitespace research
Personal Care
Product Development
WhiteSpace Mapping

11/2016 - 02/2017

Participated on a Discovery Board on

Fast-Moving Consumer Goods (FMCG)
Internet of Things (IoT)
CPG (Consumer Packaged Goods)
UI / UX
Software Development
IOT
Packaging
Packaging and concepts
Consumer Experience
Consumer experience design
Consumer Experience Strategy
Consumer Experiences
Smart Packaging

06/2015

Participated on a Sprint: "Shifting Towards Consumer-First Product Development" on

Product
development
Innovation
Consumer
Empathy
Lifecycle
Design
Food
Beverage
Share
Practices

Recent Open Forum Activity:

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Answered the question: "Plastic/Not Plastic"

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