EXPERT OPPORTUNITIES
CONVETIT FACILITATOR

Michael Fruhling

I help companies solve their new product development challenges.

Status:

12 month points:

Total points:

Esteemed Expert
632
736

Awards earned

0

Gold

0

Silver

1

Bronze

menu Summary

Since 2004, we have helped our clients to identify attractive new product opportunities and source the performance products and technologies that make them possible.

Our clients include: Procter and Gamble, Unilever, Amway, Bayer Consumer Care, Beiersdorf, Tupperware, Pfizer Consumer Healthcare, Cotton Council International, and numerous others.

Visit www.bfsinnovations.com

Connecting You With The Right Solutions.

work Experience

Owner

BFS Innovations, Inc.

October 2004 - Present

Technology scout (including cross category applications), new business opportunity Identification, new business development services for Fortune 500 consumer packaged goods clients.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Advisory Board Member

Rutgers University

February 2017 - Present

Advisory Board Member for Rutgers Design Thinking Program

Head of New Business Development

Bath and Body Works

April 2000 - August 2004

Led company's efforts to develop and implement external partnerships, reporting to CEO. Established technology licensing programs with Procter and Gamble, marketing relationship with American Girl and business relationship with Dr. Patricia Wexler.

Owner

BFS Innovations, Inc.

October 2004 - Present

We identify and source technology and product solutions for B2C and B2B clients to help them create new business opportunities and to accelerate product design and commercialization.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Instructor of Consultative Selling capstone course.


Domains of experience:

Product Development
Consumer Product Design
Consumer Goods
New Business Development
Open Innovation
Consumer Behavior
Negotiation
Consumer Products
Product Innovation
Consumer Behaviour
Competitive Analysis
Marketing
Customer Insight
Cross-functional Team Leadership
Product Marketing
Strategic Planning
Innovation Management
Training
Commercialization
Strategy
Leadership
Retail
Personal Care
Start-ups
Pricing
Brand Development
P&L Management
FMCG
Packaging
Marketing Strategy
Brand Management
Marketing Management
Market Planning
Entrepreneurship
Market Analysis
Market Research
Merchandising
Segmentation
Business Planning
Brand Architecture
Strategic Partnerships
Recruiting
Product Launch
International Business
Marketing Research
E-commerce
Strategic Thinking
Business Strategy
International Marketing
B2B
Product Management
Sales Operations
stars Convetit Experience
Since 04/2017

Facilitating on a Discovery Board on

Whitespace research
Personal Care
Product Development
WhiteSpace Mapping

11/2016 - 02/2017

Participated on a Discovery Board on

Fast-Moving Consumer Goods (FMCG)
Internet of Things (IoT)
CPG (Consumer Packaged Goods)
UI / UX
Software Development
IOT
Packaging
Packaging and concepts
Consumer Experience
Consumer experience design
Consumer Experience Strategy
Consumer Experiences
Smart Packaging

06/2015

Participated on a Sprint on

Product
development
Innovation
Consumer
Empathy
Lifecycle
Design
Food
Beverage
Share
Practices

Recent Open Board Activity:

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Answered a question on the "Consumer Goods, FMCG, Packaged Goods" Open Board

FMCG
CPG Industry
cpg
Consumer Products
Consumables
Consumer Packaged Goods Marketing
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods Business Development
Home Products
Marketing
Sales
Consumer Behaviour
technology
eCommerce
check_circle

Answered a question on the "Consumer Goods, FMCG, Packaged Goods" Open Board

FMCG
CPG Industry
cpg
Consumer Products
Consumables
Consumer Packaged Goods Marketing
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods Business Development
Home Products
Marketing
Sales
Consumer Behaviour
technology
eCommerce
check_circle

Answered a question on the "Other" Open Board

Social Media
Data Analysis
Digital Marketing
Continuous Improvement
Competitive Analysis
Retail
Biotechnology
check_circle

Answered a question on the "Other" Open Board

Social Media
Data Analysis
Digital Marketing
Continuous Improvement
Competitive Analysis
Retail
Biotechnology
check_circle

Answered a question on the "Other" Open Board

Social Media
Data Analysis
Digital Marketing
Continuous Improvement
Competitive Analysis
Retail
Biotechnology