Dr. Chris Jeffs

Director, FORM Strategies: Business Strategy and Executive Coaching

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  • Focus

    Contributions are valued by peers

  • Accountability

    Thoroughly contributes in all areas

  • Sense of Urgency

    Consistently responds in a timely fashion

  • Team

    Frequently supports and responds to peers

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menu Summary

Over three decades I have had six very different careers: as a scientist, product development manager, business development director, academic, business strategist & executive coach.

During my long career I have managed multi-million $ Global project launches and conducted business across Europe, Asia and the USA. I have predominately worked in the pharmaceutical sector, health care, research institutes and bioscience start-ups. As a business strategist I have also partnered with many 'not for profit' organisations and social enterprises.

I hold a number of academic positions including Affiliate Professor in Strategic Management (Grenoble Ecole de Management). External Strategy Expert for IMD's EMBA programme (International Institute of Management Development, Switzerland). Visiting Professor in Design Thinking (International School of Management, ISM, Paris) and Senior Examiner at the Chartered Institute of Marketing (CIM), UK.

I am an Expert Advisor and Healthcare sector specialist on the United Arab Emirates (His Highness Sheikh Mohammed bin Rashid) Innovation Fund's Advisory and Decision Committee. I am also a Consultant Director for Cavendish Management Resources; the UKs leading provider of venture capital funding, management of M&As, business sale, IPR licensing and consultancy support for SMEs

During my career I have formally (through internal coaching networks) and informally (through line management) practiced coaching and mentoring at a senior level in a wide range of organisations. Whilst it is generally recognised that effective Executive Coaching and Mentoring comes first and foremost from experience; my professional qualifications and professional recognition (member of the Association for Coaching) also provide assurance that the latest coaching methodologies and the highest professional standards are being practiced.

work Experience

Founder and Director


April 2013 - Present

Form Strategies specialise in Business Strategy and Executive Coaching. We provide customised solutions that enable you to re-think your firm's strategy and to further enhance the leadership competencies of your senior team.

BUSINESS COACHING: Our Business Strategists bring an experienced and fresh dimension to strategic management; not because we know all the answers, but because we are also experts at facilitating your team's thinking. Using the latest design thinking, human-centred design and business modelling techniques, we help you to redefine your organisation's Strategy, Products, Service or complete Business Model.

EXECUTIVE COACHING: Our Executive Coaches support the leadership development of Senior Executives; enabling them to take fresh stock of their position, relationships and strategic decisions. Using 'non-directive' Executive Coaching methodologies and leadership assessment techniques such as Emotional Capital Reporting (EI); our dedicted executive coaches help even the most successful executives reach their full potential.

Form Strategies believe that organisations and individuals possess far more energy, creativity, resourcefulness, intelligence and talent than they currently use. We channel executive talent to create space, optimise strategies and to help you formulate a rational and persuasive vision. We bring a huge amount of experience to our partnerships. Experience that is founded on board level practice, the management of International teams and multi-million $ projects.

Whether we provide Executive or Business Coaching, we do not tell you what you should do. We believe that "the most important knowledge is self-knowledge" and provide innovative ways to help you access it

For more information please visit: or contact


Consultant Director

CMR Cavendish Management Resources

January 2017 - Present

CMR is the leading provider of funding and management support for small to medium-sized businesses and entrepreneurs

Established 1984 CMR is the leading venture capital, management support and business services provider for small to medium-sized businesses - linking excellent management skills with the substantial financial resources of a global bank of private investors.

CMR has over 450 senior executives (Consultant Directors), operating in the UK, USA, Europe and globally, providing both funding and specialist help for entrepreneurial businesses

External Faculty: Strategy Expert

International Institute of Management Development (IMD)

September 2016 - Present

External Strategy Expert for EMBA.

Advisory and Decision Committee Member: Industry Sector Expert

United Arab Emirates: Mohammed Bin Rashid Innovation Fund

November 2016 - Present

Sector Expert (Education,Technology & Health) on the Advisory and Decision Committee for the Mohammed Bin Rashid Innovation Fund, The Emirates Development Bank, United Arab Emirates.

A fund that facilitates innovation activities through targetted financial risk mitigation and business development tools aimed at sustainable growth. WWW.MBRINNOVATIONFUND.AE

Affilliate Professor Strategic & Innovation Management

Grenoble Ecole de Management

September 2010 - Present

External faculty, teaching Strategic Management to final year UG students

Senior Examiner

Chartered Institute of Marketing

October 2016 - Present

External Faculty: Design Thinking

International School of Management ISM Paris

November 2016 - Present

Deliver a doctoral (DBA/PHD) course on Design Thinking

Domains of experience:

stars Convetit Experience

Recent Open Board Activity:


Asked a question on the "Other" Open Board

Project Management
Strategic Planning
Microsoft Office
Business Strategy

Asked a question on the "Other" Open Board

Project Management
Strategic Planning
Microsoft Office
Business Strategy