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CONVETIT FACILITATOR

Dawn Houghton

Innovation Consultant

Awards earned

1

4

6

Level:

12 month points:

Total points:

Knowledge Creator
3735
4242
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  • Focus

    Contributions are valued by peers

  • Accountability

    Thoroughly contributes in all areas

  • Sense of Urgency

    Consistently responds in a timely fashion

  • Team

    Frequently supports and responds to peers

Skill demonstrated on Convet.it

Ethnography
Branding
Consumer
Innovation
insight
Marketing
Segmentation
Vision
Trends
Product Development
New Product Development
Concept Developement
global
Creativity
Growth
technology
Research
CPG Industry
Hygiene
Personal Care
Household Products
Tissue
Disposables
Ideas
R&D
Strategy
Storytelling
Facilitation
Consumer Products
Consumer Behaviour
Consumer Insight
Consumer Behavior
Consumer Branding
menu Summary

Dawn Houghton has a proven track record of driving top-line business growth by leveraging expertise in consumer insight, vision, innovation, strategy, and brand expansion. She is passionate about making a difference in people’s lives by truly understanding their needs and translating them into solutions that deliver profitable business opportunities.

Her experience spans:
* innovation to fuel growth of established businesses including some of the world's biggest consumer packaged goods brand with 10+ brands at over $1 billion sales;
* creation of successful line extensions, new brands, and new-to-the-world categories that have achieved and sustain billions in sales;
* strategy for global enterprise growth with focus on meeting needs by pursuing new directions that stretch brands, technologies, and business models beyond today’s reality;
* leadership of teams tackling difficult corporate challenges including new business, exploration, insights, strategy, marketing, consumer understanding, concept development, product development, R&D, global needs, and business intelligence.

Dawn has been known to read consumers' minds, predict the future using her crystal ball, create big ideas, answer tough questions with a trusted 8 ball, and be inspired by a fortune cookie!

Expertise: new business, innovation, research, insights, vision, strategy, growth, branding, planning, trends, consumer understanding, qualitative, ethnography, segmentation, concept development, new product development, global needs, corporate brand, employee research, opinion leader research, new methods, consumer packaged goods, b2b, business intelligence, market analysis, technology, creativity,storytelling, team leadership

work Experience

Innovation Consultant

Dawn of Innovation, LLC

February 2014 - Present

Helping companies grow by leveraging 35+ years innovation expertise in insights, marketing strategy, and new product development. Specializing in understanding consumer needs, identifying growth opportunities, creating brand vision/strategy, developing new products, growing global businesses, developing technology strategy, building innovation capability, and leading innovation teams (especially front end innovation). Working with corporations across functions and within marketing, market research, strategy, product development, and technology functions.


Domains of experience:

Ethnography
Branding
Consumer
Innovation
insight
Marketing
Segmentation
Vision
Trends
Product Development
New Product Development
Concept Developement
global
Creativity
Growth
technology
Research
CPG Industry
Hygiene
Personal Care
Household Products
Tissue
Disposables
Ideas
R&D
Strategy
Storytelling
Facilitation
Consumer Products
Consumer Behaviour
Consumer Insight
Consumer Behavior
Consumer Branding
stars Convetit Experience

Since 04/2018

Participating on a Discovery Board on

CPG Innovation
CPG Industry
Accelerated learning
Innovation Development
FMCG

Since 03/2018

Participating on a Discovery Board on

Millennials
Millenial Marketing
Product Development
Travel Products
Travel Product Development

Since 03/2018

Participating on a Discovery Board on

Millennials
Millenial Marketing
Product Development
Travel Products
Travel Product Development

Since 03/2018

Facilitating on a Discovery Board on

Sensorial Test
Tactile Sensing
Smell
Malodor air sampling
Touch sensing
Visual Merchandising
Sensorial Design
Sensory Evaluation
Sensory Processing

Since 03/2018

Participating on a Discovery Board on

Gig Economy

06/2017

Participated on a Sprint: "Growth Opportunities for Spices, Seasonings, Condiments, & Toppings" on

Food Innovation
Food & Beverage
Food Industry
Spices
Mergers & Acquisitions
M&A
Product Innovation
FMCG

11/2016 - 02/2017

Participated on a Discovery Board on

Fast-Moving Consumer Goods (FMCG)
Internet of Things (IoT)
CPG (Consumer Packaged Goods)
UI / UX
Software Development
IOT
Packaging
Packaging and concepts
Consumer Experience
Consumer experience design
Consumer Experience Strategy
Consumer Experiences
Smart Packaging

04/2016

Participated on a Sprint: "Launching Successful Premium Consumer Propositions"

Recent Open Forum Activity:

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Answered the question: "Gig vs. Crowd"

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Answered the question: "On-The-Go Product Innovation"