Dawn Houghton has a proven track record of driving top-line business growth by leveraging expertise in consumer insight, vision, innovation, strategy, and brand expansion. She is passionate about making a difference in people’s lives by truly understanding their needs and translating them into solutions that deliver profitable business opportunities.
Her experience spans:
* innovation to fuel growth of established businesses including some of the world's biggest consumer packaged goods brand with 10+ brands at over $1 billion sales;
* creation of successful line extensions, new brands, and new-to-the-world categories that have achieved and sustain billions in sales;
* strategy for global enterprise growth with focus on meeting needs by pursuing new directions that stretch brands, technologies, and business models beyond today’s reality;
* leadership of teams tackling difficult corporate challenges including new business, exploration, insights, strategy, marketing, consumer understanding, concept development, product development, R&D, global needs, and business intelligence.
Dawn has been known to read consumers' minds, predict the future using her crystal ball, create big ideas, answer tough questions with a trusted 8 ball, and be inspired by a fortune cookie!
Expertise: new business, innovation, research, insights, vision, strategy, growth, branding, planning, trends, consumer understanding, qualitative, ethnography, segmentation, concept development, new product development, global needs, corporate brand, employee research, opinion leader research, new methods, consumer packaged goods, b2b, business intelligence, market analysis, technology, creativity,storytelling, team leadership