EXPERT OPPORTUNITIES
CONVETIT FACILITATOR

Christine Hade

Omni Channel Brand Marketing & Innovation Executive

Status:

12 month points:

Total points:

Thought Leader
2869
3102

Awards earned

0

Gold

0

Silver

3

Bronze

menu Summary

Contact me at cdhade@gmail.com or 704 770 1017

Transformational Omni Channel Brand Marketing executive with diverse experience in packaged goods (Kellogg’s, Lance, PepsiCo, South Beach Diet), restaurants (Olive Garden) and direct to consumer and ecommerce (Schwans). Delivers results in a variety of business models including accelerating growth of strong brands, turned around and resurrected distressed brands, acquired and integrated new brands. Commercial innovator who has conceptualized and launched over $300MM in new products and services A positive change agent able to apply best in class approaches in a scrappy, entrepreneurial manner


Specialties: Brand building, brand management, marketing, building marketing teams, food marketing, service marketing, retail, portfolio management, sku rationalization, project management, advertising, media planning, media strategy, promotion, innovation, new product development, new platforms, ideation, agency management, communications, acquisitions, brand relaunch, brand revitalization, turnaround, consumer insights, research, brand repositioning, analytics, P&L management, challenger brands, distressed brands, acquisitions,consumer packaged goods, food, restaurants, ecommerce, omni channel, digital marketing, consumer care, direct to consumer marketing, zero based budgeting

work Experience

President

C.D. Hade Advisory

January 2016 - Present

Provide C-level marketing, innovation and general management consulting to B2C and B2B product and service companies.
Fill interim marketing leadership needs
Create strategic plans and actionable roadmaps to transform brands, optimize portfolios and build innovation pipelines
Develop retail customer segmentation, development plans and approaches for proactive selling
Advise on processes, capabilities and organization needs to achieve results and drive change

Chief Marketing Officer

South Beach Diet

August 2014 - January 2016

SVP Marketing & Innovation

Schwan's Home Service

August 2011 - May 2014

VP Marketing & Innovation

Lance Snacks

October 2007 - December 2010

Director, Marketing & Innovation

Kellogg Co

January 2005 - September 2007

Senior Director, Brand Marketing

Olive Garden Restaurants

October 2001 - December 2004

SVP, Strategy

T. Wynne Art & Design

May 2017 - Present

Provide leadership on strategic initiatives and new business development.


Domains of experience:

Food & Beverage
Food
personal nutrition
food trends
Legal
Innovation
personal
Nutritional Counseling
Cross-functional Team Leadership
Marketing Strategy
Brand Management
Marketing
Integrated Marketing
Strategy
Product Development
Brand Development
P&L Management
Consumer Products
Analytics
Strategic Planning
Management
Segmentation
Leadership
Market Research
Business Strategy
Competitive Analysis
Grocery
Digital Marketing
Advertising
Change Management
Budgets
Sales
FMCG
Pricing
Customer Insight
Market Planning
New Business Development
Marketing Research
E-commerce
Retail
Project Management
stars Convetit Experience
06/2017

Participated on a Sprint on

Food Innovation
Food & Beverage
Food Industry
Spices
Mergers & Acquisitions
M&A
Product Innovation
FMCG

Since 03/2017

Participating on a Discovery Board on

Innovation Management
Innovation Management Consulting
Innovation Consulting

Since 03/2017

Facilitated on a Discovery Board on

Branding
Product Safety
Social Media
Transparent communication
Sustainable Brand Strategy
Sustainability & Business Innovation
Brand & Communications
Marketing Strategy
Wellness

01/2017 - 02/2017

Participated on a Discovery Board on

Human Resouces
Organizational & Cultural Change
Cross-functional Team Leadership
Corporate Innovation
Innovation
Culture of Innovation

Since 01/2017

Participating on a Discovery Board on

Direct to Consumer
cpg
Startups
Subscription Models
DTC
Consumer Goods
Direct to Consumer eCommerce
Direct to Consumer Marketing

Recent Open Board Activity:

check_circle

Asked a question on the "Innovation in Biopharmaceuticals" Open Board

Biopharmaceuticals
Pharmaceutics
Pharmaceutical Sales
Drug Development
Drugs
Drug Discovery
Drug Design
Clinical Research
Clinical Trials
Business Development
Research
Healthcare
Manufacturing
Data Analysis
Pharmaceutical Industry
R&D
check_circle

Answered a question on the "Technologies and Innovation in Online Communities" Open Board

Online Communities
Social Networking
Social Media Marketing
Collaboration
Online collaboration
Online Reputation Management
Marketing Strategy
Entrepreneurship
Data Analysis
Marketing Communications
E-commerce
Retail
Medical Devices
check_circle

Answered a question on the "Technologies and Innovation in Food and Beverage" Open Board

Retail
Sustainability
Customer Insight
Food
Hospitality
Food & Beverage
Food Industry
check_circle

Answered a question on the "Technologies and Innovation in Food and Beverage" Open Board

Retail
Sustainability
Customer Insight
Food
Hospitality
Food & Beverage
Food Industry
check_circle

Answered a question on the "IoT in Retail" Open Board

Quality Assurance
Environmental Policy
IOT
Amazon
Grocery Industry
Whole Foods
Wicked Problem Solving