Christine Hade

Omni channel SVP Marketing, CMO, GM ► Transforming Brands in Food, Wellness, CPG, Service, Ecommerce

Expert status:

12 month points:

Total points:

Thought Leader
1814
1814
Awards earned
0
Gold
0
Silver
1
Bronze
menu Summary

Contact me at cdhade@gmail.com or 704 770 1017

Transformational Omni Channel Brand Marketing executive with diverse experience in packaged goods (Kellogg’s, Lance, PepsiCo, South Beach Diet), restaurants (Olive Garden) and direct to consumer and ecommerce (Schwans). Delivers results in a variety of business models including accelerating growth of strong brands, turned around and resurrected distressed brands, acquired and integrated new brands. Commercial innovator who has conceptualized and launched over $300MM in new products and services A positive change agent able to apply best in class approaches in a scrappy, entrepreneurial manner


Specialties: Brand building, brand management, marketing, building marketing teams, food marketing, service marketing, retail, portfolio management, sku rationalization, project management, advertising, media planning, media strategy, promotion, innovation, new product development, new platforms, ideation, agency management, communications, acquisitions, brand relaunch, brand revitalization, turnaround, consumer insights, research, brand repositioning, analytics, P&L management, challenger brands, distressed brands, acquisitions,consumer packaged goods, food, restaurants, ecommerce, omni channel, digital marketing, consumer care, direct to consumer marketing, zero based budgeting

work Experience

President

C.D. Hade Advisory

January 2016 - Present

Provide C-level marketing, innovation and general management consulting to B2C and B2B in CPG and Omni channel businesses.
Fill interim marketing leadership role
Create strategic plans and actionable roadmaps to transform brands, optimize portfolios and build innovation pipelines
Develop retail customer segmentation, development plans and approaches for proactive selling
Advise on processes, capabilities and organization needs to achieve results and drive change

Chief Marketing Officer

South Beach Diet

August 2014 - January 2016

SVP Marketing & Innovation

Schwan's Home Service

August 2011 - May 2014

VP Marketing & Innovation

Lance Snacks

October 2007 - December 2010

Director, Marketing & Innovation

Kellogg Co

January 2005 - September 2007

Senior Director, Brand Marketing

Olive Garden Restaurants

October 2001 - December 2004