menu
Join a Panel
CONVETIT FACILITATOR

Christine Hade

Omni Channel Brand Marketing & Innovation Executive

Awards earned

0

3

4

Level:

12 month points:

Total points:

Knowledge Creator
4574
5559
See More
  • Focus

    Contributions are valued by peers

  • Accountability

    Thoroughly contributes in all areas

  • Sense of Urgency

    Consistently responds in a timely fashion

  • Team

    Frequently supports and responds to peers

Skill demonstrated on Convet.it

Food & Beverage
Food
personal nutrition
food trends
Legal
Innovation
personal
Nutritional Counseling
Cross-functional Team Leadership
Marketing Strategy
Brand Management
Marketing
Integrated Marketing
Strategy
Product Development
Brand Development
P&L Management
Consumer Products
Analytics
Strategic Planning
Management
Segmentation
Leadership
Market Research
Business Strategy
Competitive Analysis
Grocery
Digital Marketing
Advertising
Change Management
Budgets
Sales
FMCG
Pricing
Customer Insight
Market Planning
New Business Development
Marketing Research
E-commerce
Retail
Project Management
menu Summary

Contact me at cdhade@gmail.com or 704 770 1017

Transformational Omni Channel Brand Marketing executive with diverse experience in packaged goods (Kellogg’s, Lance, PepsiCo, South Beach Diet), restaurants (Olive Garden) and direct to consumer and ecommerce (Schwans). Delivers results in a variety of business models including accelerating growth of strong brands, turned around and resurrected distressed brands, acquired and integrated new brands. Commercial innovator who has conceptualized and launched over $300MM in new products and services A positive change agent able to apply best in class approaches in a scrappy, entrepreneurial manner


Specialties: Brand building, brand management, marketing, building marketing teams, food marketing, service marketing, retail, portfolio management, sku rationalization, project management, advertising, media planning, media strategy, promotion, innovation, new product development, new platforms, ideation, agency management, communications, acquisitions, brand relaunch, brand revitalization, turnaround, consumer insights, research, brand repositioning, analytics, P&L management, challenger brands, distressed brands, acquisitions,consumer packaged goods, food, restaurants, ecommerce, omni channel, digital marketing, consumer care, direct to consumer marketing, zero based budgeting

work Experience

President

C.D. Hade Advisory

January 2016 - Present

Provide C-level marketing, innovation and general management consulting to B2C and B2B product and service companies.
Fill interim marketing leadership needs
Create strategic plans and actionable roadmaps to transform brands, optimize portfolios and build innovation pipelines
Develop retail customer segmentation, development plans and approaches for proactive selling
Advise on processes, capabilities and organization needs to achieve results and drive change

Chief Marketing Officer

South Beach Diet

August 2014 - January 2016

SVP Marketing & Innovation

Schwan's Home Service

August 2011 - May 2014

VP Marketing & Innovation

Lance Snacks

October 2007 - December 2010

Director, Marketing & Innovation

Kellogg Co

January 2005 - September 2007

Senior Director, Brand Marketing

Olive Garden Restaurants

October 2001 - December 2004

SVP, Strategy

T. Wynne Art & Design

May 2017 - Present

Provide leadership on strategic initiatives and new business development.


Domains of experience:

Food & Beverage
Food
personal nutrition
food trends
Legal
Innovation
personal
Nutritional Counseling
Cross-functional Team Leadership
Marketing Strategy
Brand Management
Marketing
Integrated Marketing
Strategy
Product Development
Brand Development
P&L Management
Consumer Products
Analytics
Strategic Planning
Management
Segmentation
Leadership
Market Research
Business Strategy
Competitive Analysis
Grocery
Digital Marketing
Advertising
Change Management
Budgets
Sales
FMCG
Pricing
Customer Insight
Market Planning
New Business Development
Marketing Research
E-commerce
Retail
Project Management
stars Convetit Experience

03/2017 - 04/2018

Participated on a Discovery Board on

Innovation Management
Innovation Management Consulting
Innovation Consulting

01/2017 - 12/2017

Participated on a Discovery Board on

Direct to Consumer
cpg
Startups
Subscription Models
DTC
Consumer Goods
Direct to Consumer eCommerce
Direct to Consumer Marketing

Since 11/2017

Facilitated on a Discovery Board on

Sustainable Nutrition
Plant-based nutrition
Food & Beverage
Holistic Health
Food Technology
Behavior Change
Behavior Change Communication

Since 09/2017

Participating on a Discovery Board on

eCommerce
Digital Marketing
CPG Industry
Trends

06/2017

Participated on a Sprint: "Growth Opportunities for Spices, Seasonings, Condiments, & Toppings" on

Food Innovation
Food & Beverage
Food Industry
Spices
Mergers & Acquisitions
M&A
Product Innovation
FMCG

Since 03/2017

Facilitated on a Discovery Board on

Branding
Product Safety
Social Media
Transparent communication
Sustainable Brand Strategy
Sustainability & Business Innovation
Brand & Communications
Marketing Strategy
Wellness

01/2017 - 02/2017

Participated on a Discovery Board on

Human Resouces
Organizational & Cultural Change
Cross-functional Team Leadership
Corporate Innovation
Innovation
Culture of Innovation

11/2016

Participated on a Sprint: "Top Trends in Personalized Nutrition"

08/2016

Participated on a Sprint: "Strategy and Innovation Executive Panel"

Recent Open Forum Activity:

check_circle

Answered the question: "Ideation versus Sell-In"

check_circle

Asked the question: "Research gaps"

check_circle

Answered the question: "Reenergize department stores"

check_circle

Answered the question: "Online Payment Customer Trends"