EXPERT OPPORTUNITIES

Ariel Snapp

Customer Experience Consultant | Coach and Innovator | CX & UX

Awards earned

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Level:

12 month points:

Total points:

Novice
27
27
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  • Focus

    Contributions are valued by peers

  • Accountability

    Thoroughly contributes in all areas

  • Sense of Urgency

    Consistently responds in a timely fashion

  • Team

    Frequently supports and responds to peers

Skill demonstrated on Convet.it

User Experience
SEO
User Interface Design
E-commerce
Web Design
Online Marketing
Corporate Branding
Project Management
Online Advertising
Corporate Websites
User Interface
Social Media
Usability
Email Marketing
PPC
Experience Design
Marketing Strategy
Prototype
Creative Strategy
Interaction Design
SaaS
Strategy
UX
Application Design
Enterprise Software
Web Analytics
Digital Branding
Branding & Identity
Prototyping
Customer Experience
Mobile Applications
Leadership
Usability Testing
Business Strategy
Marketing
Agile Methodologies
User Experience Design
Management
Advertising
Story Mapping
Customer Journey Mapping
Search Engine Optimization (SEO)
Voice of the Customer
Analytics
Consulting
menu Summary

I've worked in human-centered business design, insight and marketing for 15 years. I love leading and co-creating a vision with inspired teams. I view management as a supportive role and adore offering leadership and somatic coaching with socially conscious leaders and entrepreneurs.

I'm interested in the emergent areas of opportunity within our society to introduce alternate ways of living and working that are generative to ourselves and our world.

I am passionate about bringing design thinking to the social and political systems that govern our society as a whole. Using empathy and discovery as a tool to unite people under a common goal, we can create a truly better world.

I believe our world is in need of transformative thinking in personal and professional realms in order build sustainable, eco-conscious innovative businesses that don't deplete our natural resources.

My leadership style is open, inclusive, honest and direct. I've been told I don't mince words and yet I love to tell stories.

I believe it is possible to serve users​ and customers​ needs and at the same time provide measurable business results quickly and elegantly. I help set or reset vision through the power of research, story telling and visualization. I value data-driven business design and pragmatic, creative, action oriented decisions.

work Experience

Customer Experience Leader

Willis Towers Watson

November 2012 - Present

I am now leading a Customer Experience Program that includes customer and employee voice and cross functional holistic improvements across the ecosystem for our HR software business.

Most recently, I introduced challenge based hackathons which created innovation in emerging and poorly solved human capital and talent management areas. It also energized and empowered agile teams to think out of the box and act more collaboratively.

We've developed a value chain model focused on outcomes for the customer and end user health in a B2B environment which leverages quantitative and qualitative data to drive business strategy and product decisions.

Our User Experience and Customer Experience programs are organizationally aligned and work together, with the UX team focused on HR Software products.

Previous Role: UX Strategy Director, Product Design
I lead a global UX and UI group across a suite of software as a service enterprise products in the HR industry. We incorporate research driven design into a strategic direction to enhance, innovate and differentiate a mixed model of both consulting and software solutions. The findings from our studies cross silos and help to improve the customer experience across functions when delivering a B2B solution.

Responsibilities include coaching, training, facilitation, staffing, project management, talent management. I work directly with business leaders as a bridge between strategy and great product design.

My teams use strategic ideation sessions to help determine the market and direction of a product and then incorporate lean methodologies to quickly iterate and test out concepts with users and stakeholders before they are built, saving time and costly engineering rework.


Domains of experience:

User Experience
SEO
User Interface Design
E-commerce
Web Design
Online Marketing
Corporate Branding
Project Management
Online Advertising
Corporate Websites
User Interface
Social Media
Usability
Email Marketing
PPC
Experience Design
Marketing Strategy
Prototype
Creative Strategy
Interaction Design
SaaS
Strategy
UX
Application Design
Enterprise Software
Web Analytics
Digital Branding
Branding & Identity
Prototyping
Customer Experience
Mobile Applications
Leadership
Usability Testing
Business Strategy
Marketing
Agile Methodologies
User Experience Design
Management
Advertising
Story Mapping
Customer Journey Mapping
Search Engine Optimization (SEO)
Voice of the Customer
Analytics
Consulting
stars Convetit Experience

Recent Open Board Activity:

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Asked a question on the "Aviation & Aerospace " Open Board

Aviation
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