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Ariel Snapp

Leadership Coach and Founder, Cultivating Edges Leadership Programs

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  • Focus

    Contributions are valued by peers

  • Accountability

    Thoroughly contributes in all areas

  • Sense of Urgency

    Consistently responds in a timely fashion

  • Team

    Frequently supports and responds to peers

Skill demonstrated on Convet.it

User Experience
SEO
User Interface Design
E-commerce
Web Design
Online Marketing
Corporate Branding
Project Management
Online Advertising
Corporate Websites
User Interface
Social Media
Usability
Email Marketing
PPC
Experience Design
Marketing Strategy
Prototype
Creative Strategy
Interaction Design
SaaS
Strategy
UX
Application Design
Enterprise Software
Web Analytics
Digital Branding
Branding & Identity
Prototyping
Customer Experience
Mobile Applications
Leadership
Usability Testing
Business Strategy
Marketing
Agile Methodologies
User Experience Design
Management
Advertising
Story Mapping
Customer Journey Mapping
Search Engine Optimization (SEO)
Voice of the Customer
Analytics
Consulting
menu Summary

I coach female executives and empathetic leaders who have a self-reflective process established. Areas I specialize in include: relational and embodied leadership, work/life integration, finding and amplifying your voice, life design for creatives and developing and creating optimal team dynamics.

For 15 years I have been empathizing with customers and employees around their needs in life and how that applies to the context of modern day business. I'm committed to bringing the human context back to business through research, visualization and storytelling.

I love leading and co-creating a vision with inspired teams. I view management as a supportive role and adore offering leadership coaching in support of socially conscious leaders and entrepreneurs.

I am passionate about bringing design thinking to the social and political systems that govern our society as a whole. Using empathy and discovery as a tool to unite people under a common goal, we can create a truly better world. I believe innovation is a catalyst for change and I'm very strategic and future oriented in my mindset.

My leadership style is open, inclusive, honest and direct. I've been told I don't mince words and yet I love to tell stories.

work Experience

Customer Experience Leader

Willis Towers Watson

November 2012 - Present

I am now leading a Customer Experience Program that includes customer and employee voice and cross functional holistic improvements across the ecosystem for our HR software business.

Most recently, I introduced challenge based hackathons which created innovation in emerging and poorly solved human capital and talent management areas. It also energized and empowered agile teams to think out of the box and act more collaboratively.

We've developed a value chain model focused on outcomes for the customer and end user health in a B2B environment which leverages quantitative and qualitative data to drive business strategy and product decisions.

Our User Experience and Customer Experience programs are organizationally aligned and work together, with the UX team focused on HR Software products.

Previous Role: UX Strategy Director, Product Design
I lead a global UX and UI group across a suite of software as a service enterprise products in the HR industry. We incorporate research driven design into a strategic direction to enhance, innovate and differentiate a mixed model of both consulting and software solutions. The findings from our studies cross silos and help to improve the customer experience across functions when delivering a B2B solution.

Responsibilities include coaching, training, facilitation, staffing, project management, talent management. I work directly with business leaders as a bridge between strategy and great product design.

My teams use strategic ideation sessions to help determine the market and direction of a product and then incorporate lean methodologies to quickly iterate and test out concepts with users and stakeholders before they are built, saving time and costly engineering rework.

Founder, Cultivating Edges Leadership Programs

Ariel Grace Snapp Enterprises

January 2018 - Present

The Cultivating Edges Leadership programs offer consulting and coaching, digital courses, meeting and workshop facilitation.

Relational and Embodied Leadership: Regardless of leadership style, I teach and coach around relational and embodied leadership in a holistic manner so that the leaders of today and tomorrow create a world where human desires are met.

People-Centric Consulting in Customer and User Experience: I align my energy with organizations willing to make the shift from the top-down towards people-centric investments. It doesn’t mean surface scratching and band-aiding things that are not working – though that can also be effective over time. It means uprooting and overhauling what is not working any longer. The time has come for us to take a look at what is not working and make radical changes. It is not a time to stay content with incremental changes when it means a loss to people’s motivation – employees and customers – to work with your organization. Large businesses are being disrupted because startups have figured this out. It is time to disrupt from the inside with people-focused processes and investments.


Domains of experience:

User Experience
SEO
User Interface Design
E-commerce
Web Design
Online Marketing
Corporate Branding
Project Management
Online Advertising
Corporate Websites
User Interface
Social Media
Usability
Email Marketing
PPC
Experience Design
Marketing Strategy
Prototype
Creative Strategy
Interaction Design
SaaS
Strategy
UX
Application Design
Enterprise Software
Web Analytics
Digital Branding
Branding & Identity
Prototyping
Customer Experience
Mobile Applications
Leadership
Usability Testing
Business Strategy
Marketing
Agile Methodologies
User Experience Design
Management
Advertising
Story Mapping
Customer Journey Mapping
Search Engine Optimization (SEO)
Voice of the Customer
Analytics
Consulting
stars Convetit Experience

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