menu

SEVERIANO ESCRIBANO LUCAS, PhD

INTERNATIONAL MARKETING LEAD en Bristol-Myers Squibb

Awards earned

0

0

0

0

Level:

12 month points:

Total points:

Member
29
29
See More
  • Focus

    Contributions are valued by peers

  • Accountability

    Thoroughly contributes in all areas

  • Sense of Urgency

    Consistently responds in a timely fashion

  • Team

    Frequently supports and responds to peers

Skill demonstrated on Convetit

Marketing Strategy
Pharmaceutical Industry
Product Launch
Brand Management
Rheumatology
Hospital Medicine
Biotechnology
Biopharmaceuticals
Pharmaceutical Sales
Hospital Sales
Hematology
Veterinary Medicine
Sales Effectiveness
Business Excellence
Market Access
Technical Training
Clinical Development
Regulatory Affairs
Kidney Transplant
Bone Marrow Transplantation
Radiology
Lifesciences
Oncology
Team Leadership
Sales Management
Business Strategy
Negotiation
Medical Devices
Product Development
Market Development
Competitive Analysis
Cross-functional Team Leadership
Healthcare Management
Product Marketing
Strategic Planning
Market Analysis
New Business Development
Business Development
Product Lifecycle Management
Business Planning
Project Management
Project Planning
Business Analysis
Industria farmacutica
Acceso a mercados
Venta farmacutica
Estrategia de mercadotecnia
Lanzamiento de productos
Eficacia de ventas
Productos sanitarios
menu Summary

• Experienced Senior Healthcare Marketing Manager with a proven Record of Successful Leadership in Marketing Strategy, Market Access and Business Growth in Multinational Pharmaceutical Companies.
• Brand Team Champion, for around 14 years, of the main Blockbuster (nº1 Sales) Biotherapies for Autoimmune Diseases in the Spanish Hospital Market (Rheumatology, Dermatology, Gastro-enterology). Around 6 years Marketing and Sales experience in the Spanish Hematology & Transplantation Hospital Markets, with Biopharmaceutical drugs and Medical Devices.
• Proactive Participation and Coordination of International Working Teams. Team Leader focused on People Motivation and Cross-functional collaborations, with high capacity to Convince and Influence.
• Generation, Development and Management of International and National Projects totally aligned with the Marketing Strategy and fully supportive to the stakeholder targeted, with the aim to accomplish the Sales goals.
• Strong Relationship with KOLs and all kind of Stakeholders, assuring the Positioning of the corresponding Brand/Company in very competitive markets with high expectations and commercial pressure.
• Deep Scientific Background (PhD) in Immunology, Hemato-Oncology, Diagnostics, Cell Therapy, Radiology and Nutrition, capable to take advantage of the Technical Knowledge to reach the Commercial Goals.


PROFESSIONAL OBJECTIVES: Business Executive Commercial Director in the Biotech or Biotherapy Hospital Markets (Pharma or Devices). Open to International Job Opportunities.

work Experience

SENIOR INTERNATIONAL MARKETING LEAD

Bristol-Myers Squibb

May 2014 - Present

* Responsible of the Accelerating Business Growth Program for ORENCIA current indications: Rheumatoid Arthritis (RA) & Juvenile Idiopathic Arthritis (JIA).
* Owner of the launching of new indications (Lupus, Psoriatic Arthritis) for ORENCIA® and new molecules in the International Hospital Autoimmune Disease Market.
* ORENCIA® Business Growth reached 32%, 26% and 22% in 2014, 2015 and 2016, respectively.


Domains of experience:

Marketing Strategy
Pharmaceutical Industry
Product Launch
Brand Management
Rheumatology
Hospital Medicine
Biotechnology
Biopharmaceuticals
Pharmaceutical Sales
Hospital Sales
Hematology
Veterinary Medicine
Sales Effectiveness
Business Excellence
Market Access
Technical Training
Clinical Development
Regulatory Affairs
Kidney Transplant
Bone Marrow Transplantation
Radiology
Lifesciences
Oncology
Team Leadership
Sales Management
Business Strategy
Negotiation
Medical Devices
Product Development
Market Development
Competitive Analysis
Cross-functional Team Leadership
Healthcare Management
Product Marketing
Strategic Planning
Market Analysis
New Business Development
Business Development
Product Lifecycle Management
Business Planning
Project Management
Project Planning
Business Analysis
Industria farmacutica
Acceso a mercados
Venta farmacutica
Estrategia de mercadotecnia
Lanzamiento de productos
Eficacia de ventas
Productos sanitarios
stars Convetit Experience

06/2017 - 08/2017

Participated on a Discovery Board on

Biologics
Biologics Manufacturing Process Development
Biotechnology
Biologics manufacturing

Recent Open Forum Activity:

check_circle

Answered the question: "RWE in Pharma"