Michelle D. Mason, MBA

Innovative B2B Strategist |Drive Double-Digit Sales Growth | Product Commercialization & Deployment

Expert status:

12 month points:

Total points:

Beginner
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67
Awards earned
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Bronze
menu Summary

MBA - University of Memphis concentration in Marketing
B.ChE -Chemical Engineering - Georgia Institute of Technology
B.S. - Chemistry- Spelman College

Innovative strategist that drives top line growth through new product developments, improved processes and commercial execution. Lead product launch/go-to-market planning and execution at a global level with a deep understanding of the products area, services, customers, technologies, competitors and channels to differentiate company strengths and value brought to the marketplace. Accomplish creator of detailed strategic, marketing and sales plans on budget with measurable goals and metrics. Effective at influencing C-Suite and key internal stakeholders to adopt and implement growth plans across the commercial organization

• Innovation -to- Commercialization
• Brand Positioning
• Profit and Loss Management
• Sales Team Coaching and Training
• Social Media Marketing
• Product Management
• Pricing Management
• Mergers and Acquisitions
• Marketing Campaigns
• Strategic Planning
• Market Research and Analytics
• Portfolio Management
• Media and Investor Relations
• Budget Planning

Industries Served:
* Automotive
* Consumer and Corrugated Packaging
* Paving & Roofing
* Pulp & Paper
* Medical Produts & Device Packaging
* Films and Extrusion
* Financial Services
* Distribution
* Consulting Services

You can reach me by phone 804-922-7855 or email: michelle1mason@yahoo.com

work Experience

Global Director of Marketing

PolyOne

August 2014 - Present

PolyOne Corporation, with 2014 revenues of $3.8 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe, by creating value through collaboration, innovation and an unwavering commitment to excellence. Guided by its Core Values, Sustainability Promise and No Surprises PledgeSM, PolyOne is committed to its customers, employees, communities and shareholders through ethical, sustainable and fiscally responsible principles.

• Forecasted, executed and managed $1.0 Million marketing budget resulting in the elevation of new brands and products within the packaging industry, accelerating sales leads and new business programs by 13.4% over prior years.
• Enrich product portfolio using the stage gate methodology, resulting in an increase in product pipeline by 10% within an 18 month period.
• Delivered digital and social media marketing strategy to elevate new product brands with the use of SalesForece.com via Pardot™ to elevate brand awareness through content marketing.
• Served as interim Sales Director leading the sales team in solidifying key account plans, forecasting accountability and accuracy, as well as building sales funnel by 13%.