Claudia Massei

Strategy consultant turned entrepreneur turned corporate manager


12 month points:

Total points:

Active Participant

Awards earned







menu Summary

Senior manager with extensive international experience, having lived and worked in the Americas (Brazil and USA), Europe (Germany, France, Denmark and Portugal), Africa (South Africa and Morocco) and Asia (China). Claudia's career path took her from strategy consulting to NGOs, to experiencing entrepreneurship to currently working at a multinational corporation. After holding positions in Strategy, Business Development and Product Management, she is now a Regional Sales Manager for Mass Transit Rail Automation Systems with responsibility for Southwest Europe and Africa. In her free time, Claudia enjoys to dance, travel and learn about different cultures, as well as to mentor young entrepreneurs.

Originally from Brazil, she pursued her undergraduate studies in Aeronautical Engineering at her home country's ITA, and later earned an MBA from Wharton and an MA in International Studies from The Lauder Institute (University of Pennsylvania).

Industry experience: wind power, energy management, transportation, education, software/tech, aviation, mining, oil & gas, construction, cement, pulp & paper, consumer goods

work Experience

Regional Sales Manager, Mass Transit Rail Automation - Southwest Europe and Africa


August 2016 - Present

• Manages sales activities of rail automation systems for public transportation (trams and subways) in eight Western European countries and all African countries
• Ensures market transparency in the countries of the regions, develops bidding strategy for key projects and presents it to top management



July 2011 - Present

QMagico is an SaaS ed tech company that offers an online platform to host educational content such as texts, videos, and interactive exercises. It aims at transforming the classroom experience - students become more engaged and teachers are able to track students performance both real time and historically.

Claudia made an angel investment in the project and served as QMagico's COO/CFO between July 2011 and April 2013:

• Recruited and led a team of 13 people; personally trained some of them in strategy, marketing and finance-related topics
• Acquired clients in the second year of the project and worked on the day to day operations to ensure seamless execution and permanent customer support to over 10,000 end users; clients renewed and expanded their subscription orders in the following year
• Won awards in several business plan competitions and raised funds from investors to ensure healthy business continuity for a couple of years

Since May 2013, she has remained involved with the company in the capacity of advisor for content marketing and fundraising matters.

CEO* Program Associate

Siemens AG

May 2013 - July 2016

Rotational program consisting of three challenging international assignments and guidance from Siemens senior executives

• First rotation: Mobility Management Business Unit, IT segment (Munich)
Country and portfolio strategy and product management

• Second rotation: Medium Voltage and Systems Business Unit (Shanghai)
Business development and sales

• Third rotation: Wind Power and Renewables Division (Hamburg) and Wind Power Business Unit of Service Division (Brande)
Operations strategy, supply chain and product management

Senior Strategy Consultant

Monitor Deloitte

May 2006 - October 2009

• Project experience: internationalization strategy, portfolio strategy, scenario planning and innovation, corporate finance/valuation, marketing strategy (segmentation and positioning), organizational design

• Industries: mining, construction, cement, oil & gas, pulp & paper, consumer goods and trucks

• Geographical scope: Brazil, US, France, Morocco, South Africa

Domains of experience:

Organizational Design
Marketing Strategy
Energy Industry
Business Planning
Financial Analysis
Management Consulting
Competitive Analysis
Business Development
Business Strategy
Project Management
Strategic Planning
stars Convetit Experience

05/2017 - 06/2017

Participated on a Discovery Board on

Transportation Logistics
Transportation Planning
Public Transit


Participated on a Sprint on

Learning Management
Lifelong Learning
Educational Technology
Learning and Development
Early Stage Development

Recent Open Board Activity:


Asked a question on the "Production and Integrity in Oil & Gas" Open Board

Strategic Planning
Process Improvement
Medical Devices
Oil & Gas
Oil & Gas Industry
Predictive Maintenance