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Adrienne Houghton

Strategy Director

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  • Focus

    Contributions are valued by peers

  • Accountability

    Thoroughly contributes in all areas

  • Sense of Urgency

    Consistently responds in a timely fashion

  • Team

    Frequently supports and responds to peers

Skill demonstrated on Convet.it

Ethnography
Creative Strategy
Consumer Insight
Creative Problem Solving
Strategy
User Experience
Entrepreneurship
Concept Development
Customer Insight
Creative Direction
Copywriting
Digital Marketing
Brand Architecture
Advertising
Social Media Marketing
Adobe Creative Suite
Integrated Marketing
Brand Development
Art Direction
Interactive Marketing
Social Media
Digital Strategy
Brand Awareness
Corporate Branding
Interactive Advertising
Marketing Strategy
Marketing Communications
Content Strategy
New Business Development
Cross-functional Team Leadership
Brand Management
Experience Design
Marketing Research
Branding & Identity
Storytelling
Digital Media
menu Summary

Creative strategist with a curiosity for understanding people and identifying emerging trends to magically drive new opportunities for businesses and brands.

Expertise: innovation, insights, consumer understanding, user experience, creativity, new business, facilitation, brainstorming, moderation, ethnography, visualization, brand strategy, research, account planning, social media strategy, leadership, branding, design, new methods, digital, technology, travel, storytelling

work Experience

Integrated Brand Strategy Director

gyro

February 2017 - Present


Domains of experience:

Ethnography
Creative Strategy
Consumer Insight
Creative Problem Solving
Strategy
User Experience
Entrepreneurship
Concept Development
Customer Insight
Creative Direction
Copywriting
Digital Marketing
Brand Architecture
Advertising
Social Media Marketing
Adobe Creative Suite
Integrated Marketing
Brand Development
Art Direction
Interactive Marketing
Social Media
Digital Strategy
Brand Awareness
Corporate Branding
Interactive Advertising
Marketing Strategy
Marketing Communications
Content Strategy
New Business Development
Cross-functional Team Leadership
Brand Management
Experience Design
Marketing Research
Branding & Identity
Storytelling
Digital Media
stars Convetit Experience

Recent Open Forum Activity:

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Answered the question: "Profit vs. Customer Satisfaction"

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Answered the question: "Why natural products?"

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Answered the question: "On-The-Go Product Innovation"

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Answered the question: "Data -backed Storytelling hmmm"